Yay, just finished the second book in my “Book a Fortnight Challenge” (cue big round of applause 
)
So lets get on with the review. First of all to those who don’t know or have never heard of Gary Vaynerchuck here is what Wikipedia says:
Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA.[1] From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop inSpringfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.
Crush IT is a raw and appealing read for anyone interested in pursuing their passion in the online world, something that Gary has done to huge aplomb with his Wine Library TV site. It starts with a bit of a history of Gary and his formative years and how he developed his business skills at an early age and took this through to the position he now finds himself in. This may seem like a typical rags to riches type story, but it really does not come across like that and sets the scene for the rest of the book.
The key message throughout is that if you have a passion, now is very much the time to get out and use it to your advantage. Gary highlights that the barriers to entry for content creation are so low and the ability to monetize this content so readily available that now more than ever is the time to cash in and Crush It!
A comprehensive section on the tools that are available is included and he also offers up a tried and tested marketing plan to get you on the right tracks. I liked the fact that he does not dumb down that to make a living online, takes an awful lot of hard work and commitment
The book is well written, raw in its approach and easy to follow and if I were to draw a parallel to other business books it would sit very nicely with Get Off Your Arse by Brad Burton. Both have similar approaches.
Its a very enjoyable read and a valuable edition to any budding online entrepreneurs library
Simons Rating – 4 out of 5, Its great so go buy it !
Crush It!: Why Now is the Time to Cash in on Your Passion
This post was originally posted on my personal blog Simonbunker dot co dot uk
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April 11, 2010 at 8:01 am
Great review Simon. If there is any book I’d recommend reading its ‘Crush It’ especially for those that are interested in creating a blog or other social media related activity around a passion or interest.
This book will motivate you massively, as will Get Off Your Arse which I’ve also read and highly recommend.